Peter Golding created what can be considered the first ‘designer jean’ in 1970. In 1973 this success was followed by Peter’s bleached denim jeanswear which was distributed by Jean Machine and Mayfair Fashions in the UK. In that same year Golding also exported these jeans and jackets to the United States thus introducing the first bleached denim jeanswear to America. He was the first fashion designer to be invited to join what is now known as the “Chartered Society of Designers”. He has been described by Fashion Weekly as “the Eric Clapton of denim”.