Lukus Eichmann is the co-founder of California-based sustainable denim laundry facility, ECO-PRK, and co-founder of the ‘perfectly washed’ Tortoise Jeans. Tortoise Jeans just might have the best washes and finishes of all its peers, using the company’s proprietary Wiser Wash methodology to reduce the industry’s environmental footprint. Prior to designing with Tortoise at ECO-PRK, Lukus designed and developed denim for companies such as Opening Ceremony, Haute Hippie and Rogan Jeans.