If you’ve been following our updates, you may know that we have now completed principal photography. It’s time now to shift our focus onto a conversation: our conversation with you. Fashion lovers, designers, retailers, environmentalists, and all our readers and supporters, we want this blog to be as much a space for your voice as it is for ours.

We want to hear your questions and comments – give us recommendations on your favourite stores, your questions, people you’ve come across who are doing great work with ethical fashion and river conservation. This is what makes this project so exciting. The world of fashion is waking up and looking towards a brighter, cleaner future, and we hope that our website will make shopping for that one staple, denim, easy for you.

We want to emphasize one very important fact: our film is not intended to be static. We want it to change, evolve and grow based on our connections with you, our readers. We love getting tweets from our followers, so if you’ve got a question or blog topic suggestion, send it our way!

So what can you expect to find here? Well, here’s what we’re bringing you:

– designer profiles
– tours and spotlights on denim retailers
– info on new denim manufacturing technologies (we’ll try to not get too nerdy about this one)
– historical backgrounds
– reflections on events and film festivals

We know shoppers want to know where and how their products our made – hey, we do too. This blog is designed to help you, the reader, as well as ourselves, to see inside the manufacturing industry. If you have any suggestions of sustainable, responsibly made denim brands, please share. Let’s begin, shall we?