It’s time for us to demand that the clothes we wear are made in an ethical and environmentally sustainable way. Why start with denim? Because we all have and love our jeans, so let’s be the next, cleaner, Jeaneration!

* Over 1.2 billion jeans are produced annually worldwide.

* Approximately 450 million pairs of jeans are sold in the US per year, with over 70% of denim fabric production China, Indonesia and other Asian markets.

* According to Levis, 1 pair of 501 jeans takes 920 gallons of water to make. That’s a lot of water!

So why jeans? Because by focusing on one item we can make a difference.

What we buy does affect the lives of the people making them and just as we wouldn’t want our children to drink the toxic waste from jeans manufacturing, we can’t accept that for the children of those who are making what we buy. And let’s face it, the water from those rivers goes into the ocean and winds up in our water sources too.

There is hope! There are great companies out there who have designed several methodologies of jeans processing, some using laser and some using nano-technology,  that is much less harmful to rivers and the people who use them. We will keep you posted with this information through our blog!

Want to get the dirty facts about toxic fashion? You can check out the reports below:

IPE Report-Cleaning Up The Fashion Industry

  Toxic Threads: The Big Fashion Stitch-Up