From the onset of this project, the principals behind RiverBlue, feel the time has come to bring further awareness to the declining health of the rivers of our world.
Rivers, oftentimes considered the “capillaries” of Planet Earth, have been in decline for hundreds of years – but most recently, the onslaught of industry, careless farming and the demands of a burgeoning world population hitting 7 billion have all led to the demise of some waterways in an ever-quickening fashion.
We chose not to sit back and watch the decline – but to jump in with both feet and become actively involved in trying to affect positive change.
We are well on our way to produce a feature-length documentary, which will be partnered with a content-rich web experience and vigilant social media program. With this program we intend to mobilize a large, and varied audience, in order to help make positive change to rivers lost and those “on the edge.”
Our hope is that the film will be an agent for change.