Luigi is the President & CEO of Italdenim, a jeans manufacturing company based near Milan, Italy, which focuses on environmental, eco-friendly and sustainable practices. They produce their own energy at their plant, through a state-of-the-art co-generator, for less polluting and a zero impact production of fabric. This has made their CO2 emissions 6,500,000 kg lower – the equivalent of saving 342,000 trees. In addition, they use a natural agent called ‘kitosan’ derived from crushed shellfish, as a fixing agent to reduce the amount of chemicals used in the dyeing of their jeans. Italdenim is the first denim manufacturer in the world to undertake the detox-Greenpeace commitment.Luigi showed us his factory for RiverBlue.